View more on these topics

Virgin Money launches ad campaign to promote brokers


Virgin Money has launched a new advertising campaign to tell consumers to use mortgage intermediaries.

The newspaper and radio campaign encourages borrowers to use their current broker or get one through Virgin’s website.

Virgin Money marketing director Paul Lloyd says: “Our mortgage business is built around our intermediary partners and we believe our proposition to intermediaries is second-to-none so the natural next step was to put our marketing money where our mouth is, creating an advertising campaign that has a very serious message.

“Our ambition is to drive new business to our intermediary partners, helping them grow, in the knowledge that with the strength of our intermediary proposition, those clients that are right for us will come back our way. We believe our approach is in the true spirit of partnership.”

Paradigm Mortgage Services chief executive Bob Hunt says: “This is very welcome news and the first time I can recall a mortgage lender investing its own marketing budget to drive customers to mortgage intermediaries.

“It’s a bold move, but demonstrates a real commitment from them to the intermediary channel.”



Virgin launches Help to Buy London range

Virgin Money has launched a range of products for Help to Buy London. It is offering a 1.78 per cent two-year fix and a 2.4 per cent five-year fix, both of which have a £995 fee and come with £500 cashback. The London Help to Buy scheme offers borrowers a Government loan of up to […]


Virgin launches new Help to Buy Scotland range

Virgin Money has launched a new range of products for the Scottish Help to Buy scheme. Both available to 80 per cent LTV, there is a 2.04 per cent two-year fix and 2.79 per cent five-year fix on offer. The products have a £995 fee and come with £500 cashback. The lender has also launched […]


Virgin Money rolls out 4x LTI cap on large loans

Virgin Money is bringing in a maximum LTI cap of 4x for loans of more than £500,000. The change was announced in a broker note today. The note says: “For loans above £500k, we have introduced a maximum loan to income multiple of x4, based on our usual allowable types of income. “We only expect […]

Retirement fund - thumbnail

What price (more) freedoms?

George Osborne will make his last Budget speech of the current parliamentary term this week, and the early media briefings suggest that pensions will again feature heavily in that statement. So what are we able to learn from the weekend’s coverage?


News and expert analysis straight to your inbox

Sign up

Why register with Mortgage Strategy?

Mortgage Strategy continues to be the market-leading B2B mortgage publication in the UK, and provides trusted, independent insight with the aim of helping, promoting and analysing the latest developments for mortgage professionals.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Mortgage Strategy Events
Be the first to hear about our industry leading conferences, awards, webinars and more.

Research and insight
Take part in and see the results of Mortgage Strategy's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now