Virgin Money launches ad campaign to promote brokers

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Virgin Money has launched a new advertising campaign to tell consumers to use mortgage intermediaries.

The newspaper and radio campaign encourages borrowers to use their current broker or get one through Virgin’s findamortgagebroker.co.uk website.

Virgin Money marketing director Paul Lloyd says: “Our mortgage business is built around our intermediary partners and we believe our proposition to intermediaries is second-to-none so the natural next step was to put our marketing money where our mouth is, creating an advertising campaign that has a very serious message.

“Our ambition is to drive new business to our intermediary partners, helping them grow, in the knowledge that with the strength of our intermediary proposition, those clients that are right for us will come back our way. We believe our approach is in the true spirit of partnership.”

Paradigm Mortgage Services chief executive Bob Hunt says: “This is very welcome news and the first time I can recall a mortgage lender investing its own marketing budget to drive customers to mortgage intermediaries.

“It’s a bold move, but demonstrates a real commitment from them to the intermediary channel.”