Online research conducted for Nottingham Building Society has found that a lack of sound estate agency advice could cost homeowners thousands of pounds.
The nationwide study, carried out for the Nottingham by market research firm Consumer Intelligence, found 41 per cent of homeowners, who have sold a house in the past five years, said the price they finally sold for was lower than their original target.
It also showed that around one in 12 had to settle for a considerably lower price than they had originally hoped for.
The building society, which also offers estate agency services, claims the research highlights the variable quality of estate agent advice across the country and highlights the need for realistic valuations as well as support throughout the sales process.
The Nottingham head of estate agency Su Snaith, says: “Price is not all that matters when you are selling your house but it can be absolutely vital if you are relying on a certain price for your next purchase, which means realistic valuations are essential.
“The research emphasises the need for independent advice focusing on what is important for sellers at the start of the process and particularly so when so many are taking substantial price cuts.”
The Nottingham’s research found sellers in London beat the national trend – just 6 per cent had to accept a price reduction while in Yorkshire & Humberside around 56 per cent ended up with less than they had expected.
Around one in four (25 per cent) of people who tried to sell during the past five years, did not complete the deal, the study shows.
|REGION||HAD TO TAKE A PRICE CUT||ACHIEVED A HIGHER PRICE THAN EXPECTED|
|YORKSHIRE & HUMBERSIDE||57%||14%|