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Trash Talk: ‘Synergy’


Business speak of the week: ‘Synergy’

One of Monkey’s world-weary readers submitted this word this week, claiming that the management of their particular brokerage, which shall remain nameless, uses the word ad nauseam.

Monkey agrees that adoption of the word has spiralled out of control, to the point that it triggers all his corporate buzz­word sensors from 50 feet away. ‘Synergy’ is not a meaningless word but its principal sin is that it is over-used and its meaning has been changed by those trying to sound more intelligent than their peers.

It originally meant that two or more things working together could be greater than the sum of their parts, but it is now generally over-used in press releases to prove that a business decision has benefits. Monkey is seeking an amnesty on all uses of the word and wants
‘normal’ speech restored.



Your Views: The biggest business threat is broker apathy

The biggest business threat is broker apathy It amazes me when brokers talk about the threats impacting their businesses and always cite the usual suspects: comparison websites offering consumers a quick and easy way of sourcing financial products (regardless of whether such products are appropriate); extra regulation, meaning more bureaucracy; and lenders not responding to […]


Osborne: ‘Mortgage rates will go up if we leave EU’

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Editor’s note: Battle of criteria begins

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Childcare - thumbnail

Three questions for employers…

The Family and Childcare Trust’s annual survey has been widely reported in the media and the two headline figures were these: the average cost of a nursery place for a child under two has risen by 33 per cent since 2010; and the costs have risen by five per cent in a single year.


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