Mortgage Monkey reveals the gibberish littering the industry’s press communications
Trash Talk is Mortgage Strategy’s new column, which takes a light-hearted look at the business speak and jargon sneaking their way into financial services
Business speak of the week: ‘KEY TAKEAWAYS’
This week was a surprisingly benign one for industry business speak, forcing Monkey to dip into his bag of past expressions and dust off this monstrosity that steadfastly refuses to die.
‘Key takeaways’ or, as our US counterparts say, ‘key take-outs’ are meant to indicate a summary of the most important points in an event or an article.
‘Key takeaways’ emerged as an alternative to the infinitely preferable ‘main points’, which was clearly deemed not ‘businessy’ enough by whichever middle-management drone who coined its replacement.
Recent offenders are the press office of Close Brothers Asset Management and Pioneer Investments.
Monkey would like to take this opportunity to urge Mortgage Strategy readers to crack down on all uses of the phrase, with extreme prejudice.