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Trash Talk: ‘Digital transformation’

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Mortgage Monkey reveals the gibberish littering the industry’s press communications

BUSINESS SPEAK OF THE WEEK: ‘DIGITAL TRANSFORMATION’

Culprit: Tech Mahindra, which has just bought Target Group for £112m

Monkey didn’t have to do any work to get this little gem because it landed in his inbox last week.

The technology sector is full of buzzwords but this one seems to have been thrown around considerably more than others of late.

So what does is it mean? Well, Monkey searched the internet long and hard and found that even tech wizards are unsure.

One website Monkey found offered four different meanings for this ever-present phrase.

But the generally accepted definition is:

‘The changes associated with application of digital technology in all aspects of human society.’

That clears that one up, then. This week’s culprit describes itself as a ‘specialist in digital transformation’. In other words: a technology firm.

This specialist in peanut consumption disapproves.

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