TMA has announced a new partnership with Eligible.ai.
The agreement will see members of the mortgage club provided with access to Eligible.ai’s automated customer retention tool.
The tool, named ‘Retain’, uses customer data to track and automatically recontact existing customers who are due finish their current mortgage deal.
The software will email a borrower with a link to a broker-branded web app, tailored to the individual, according to the firm.
TMA director of mortgages David Copland says: “We are always looking at ways to enhance our members’ businesses and customer retention is a key aspect of this.
“With up to 30 per cent of homeowners in the UK deciding not to remortgage with the same broker, there is a clear gap in the market.
“By equipping our advisers with the right tools to tackle this, we hope to boost their product transfer and remortgage figures and help them regain time previously spent on administrative tasks.”
Eligible.ai chief executive Rameez Zafar adds: “Through offering our retention solution to TMA, we will work together to reduce brokers’ workloads, allowing them to focus on advising customers.
“We also aim to improve financial literacy for our clients whilst keeping the customer at the heart of the mortgage journey.”