The Money Group has announced the launch of its new brand, Specialist Money.
According to the firm, Specialist Money has been set up specifically to accommodate Jeff List (pictured), who most recently worked as the head of buy-to-let at Brightstar Financial.
All specialist lending enquiries will be channelled through the new company, and it will offer specialist BTL, second charges, bridging and commercial lending, says The Money Group.
The Money Group co-founder Scott Thorpe says: “As we grow our proposition toward 50 advisers across 15 brands, it was becoming apparent that we would need to ensure we covered all income opportunities.
“We want to get to the point where the advisers either do the business themselves or they refer it horizontally to someone within the group.
“We had a gap within specialist lending that needed to be filled.”
Specialist Money managing director Jeff List adds: “I am excited to be able to lead the Specialist Money brand and it gives me the opportunity to shape and create a new business from scratch.
“The specialist sector is on the verge of some impressive growth over the next few years and it is important to get positioned well in advance of that happening.”