The Buy To Let Business will now be known as Dynamo.
The name comes from a project between Countrywide, which made a significant investment in The Buy To Let Business in 2016, and venture company Blenheim Chalcot, who first launched a digital mortgage broker called Dynamo and have since integrated it into the Countrywide Financial Services group.
In talking of the motivation behind the name change, Dynamo chief executive Ying Tan remarks that his company has evolved on several fronts since its launch in 2006, not least in the technology department, leading to the belief that a name that reflected its fintech credentials was logical and necessary.
He adds: “Moving away from The Buy to Let Business brand is a bold move given its strength and reputation in the industry. We are proud of our humble beginnings and specialist heritage. We will not move away from these roots.
“I look forward to the next exciting phase in our development and competing with the biggest names from a broker and distribution perspective. We are leading the charge within our industry, evolving as the next-gen broker.”