Tenet has hired Simon Broadley to lead its mortgage and protection network, TenetLime.
Broadley (pictured) joined Tenet on 4 January from Yorkshire Building Society Group.
His most recent role at the lender was head of insurance and investments. He also joins the Tenet board.
He replaces Gemma Harle, who left in August to join Intrinsic.
Broadley says: “I’m looking forward to continuing to enhance the great support that Tenet provides for its members and helping adviser firms to both navigate through challenges and maximise the opportunities within their business.”
Tenet chief executive Martin Greenwood adds: “Simon brings with him a wealth of experience covering both the mortgage and investment sides of the industry and his core skill sets will help our advisers develop their businesses in a commercial but compliance focused manner.”