Shawbrook Bank has revamped its brand and launched a new website, as part of plans to grow its customer base.
The challenger bank, which launched in 2011 offers mortgage products in a range of niche markets.
The new website has been designed to cope with higher traffic volumes, while being easier to navigate for users. As part of this revamp Shawbrook has changed the colour of its logo, and added a new strapline: “Proudly Different”.
Shawbrook Bank’s group head of marketing and communications Richard Armstrong says: “We’re incredibly excited about the launch of our new brand and website which will bring our customers an exceptional experience that accurately reflects the quality of the specialised services and expertise we offer.
“We believe the company has evolved and our brand needed to portray our distinctiveness in the marketplace.” He said the company was looking to “significantly increase” its its business lending.
The redesign was carried out by the Equator Group, and its branding specialists 999 Design.