Former Virgin Money regional sales manager David Crooke has joined Sainsbury’s Bank as head of intermediary sales.
The bank says the appointment marks a ‘key stage’ in its broker strategy after a successful pilot last year.
Crooke will now lead Sainsbury’s mortgages intermediary division. He was previously responsible for intermediary service and sales across the north of the UK at Virgin Money.
He was also vice chair of Virgin’s Intermediary Oversight Panel and responsible for monitoring the performance of the company’s intermediaries and distribution channel to mitigate risks.
He also led improvements to the business’ mortgage operations, and helped design its broker segmentation and sales model.
Crooke previously worked at Northern Rock where he held various roles, most recently accountable for both intermediary relationships and the branch retail network across Scotland and Northern Ireland. He started his career with the Halifax Building Society.
Earlier this year, Openwork partnered with Sainsbury’s as its first broker network since completing its launch phase with its Legal and General partners.
The Bank’s broker partners also include Openwork, Savills, Alexander Hall, First Mortgage, Springtide, Mortgage Advice Bureaux and Stonebridge Group as well as pilot partner L&C Mortgages.
Sainsbury’s Bank head of banking David Buxton says: “This is an important appointment for the Bank as we continue to put our broker distribution model at the heart of our strategy to grow our mortgage business. David’s mortgage sales experience makes him an excellent fit for our team.”