The Residential Landlords Association has undergone a rebrand, which it says reflects the changing landscape of the private rented sector.
The trade body celebrates its 20th birthday this year.
RLA chairman Alan Ward says the RLA is a very different organisation from the one launched two decades ago, and argues the new logo reflects the “modern values of landlords and renting”.
He adds: “Our mission to advise, inform, educate, represent and protect our members remains unchanged.
RLA chief executive Andrew Goodacre says the new corporate identity is part of the body’s campaign to empower quality landlords and change the perceptions of landlords in the mainstream media.
He continues: “We believe our powerful and contemporary new look will make us more approachable, more powerful in campaigning and more accessible to members, politicians and academics.”