Private equity firm buys stake in Fluent Money


Beech Tree Private Equity has bought an undisclosed stake in second charge distributor Fluent Money.

Following the investment from Beech, Fluent says it plans to “develop its range of services”.

As part of the deal, BTPE founding partners Andy Marsh and Andy Rudd will join the Fluent board.

In addition, Mark Huggins, the former managing director of Acroma Holdings, which is the parent company of Saga and the AA, has invested alongside BTPE and joins the Fluent executive team.

Fluent Money Group chief executive Kevin Hindley says: “We are on an exciting trajectory to significantly grow our business and our new relationship with Beech Tree provides us with the kind of resources to take Fluent Money to the next level. Not only is this good news for us and our introducers, but also demonstrates the importance of the specialist lending market to the wider financial market.

“I am delighted to have Beech Tree Private Equity on board. By using their industry knowledge and connections, we have already started to further strengthen our core business and bring additional product lines into our portfolio.”

Marsh says: “We are excited to be working with Kevin and the team at Fluent Money. The platform they have built is ‘best in class’ compared to what we have seen in the market, across a number of areas including transparency, efficiency, customer journey and compliance. The management has invested heavily in the business to date and we are looking forward to supporting Fluent Money’s plans for the future.”