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Primis and Personal Touch Financial Services integrate under one brand

Primis and Personal Touch Financial Services, both appointed representative networks of parent company LSL Property Services plc, are joining forces under the single “Primis” brand.

PTFS was acquired by LSL in January 2018. LSL hopes that by bringing the two networks together it will unify the businesses under one, stronger network identity.

Primis and PTFS have already undergone significant alignment throughout 2018, including integrating sales, operational and proposition functions under a single executive team.

The network’s new identity was revealed at Primis’ annual recognising excellence conference on 31 January to brokers, lenders and provider partners.

Primis chief operating officer Toni Smith (pictured) says: “The unification of Primis and PTFS is extremely exciting and demonstrates our commitment to advisers and customers alike. Now a year since the acquisition of PTFS, the past 12 months have been filled with record milestones and successes. We are hugely excited about our plans for the network and we are confident Primis will flourish further under a single brand.”

First Complete and Pink networks combined and rebranded to Primis in February 2018.

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