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Primis and Personal Touch Financial Services integrate under one brand

Primis and Personal Touch Financial Services, both appointed representative networks of parent company LSL Property Services plc, are joining forces under the single “Primis” brand.

PTFS was acquired by LSL in January 2018. LSL hopes that by bringing the two networks together it will unify the businesses under one, stronger network identity.

Primis and PTFS have already undergone significant alignment throughout 2018, including integrating sales, operational and proposition functions under a single executive team.

The network’s new identity was revealed at Primis’ annual recognising excellence conference on 31 January to brokers, lenders and provider partners.

Primis chief operating officer Toni Smith (pictured) says: “The unification of Primis and PTFS is extremely exciting and demonstrates our commitment to advisers and customers alike. Now a year since the acquisition of PTFS, the past 12 months have been filled with record milestones and successes. We are hugely excited about our plans for the network and we are confident Primis will flourish further under a single brand.”

First Complete and Pink networks combined and rebranded to Primis in February 2018.



Exclusive: First Complete and Pink rebrand as ‘Primis’

First Complete and Pink networks have been combined and rebranded. The network will now be known as ‘Primis’, as was announced to brokers at the organisation’s ‘Recognising Excellence’ annual conference last night in Birmingham. Primis Mortgage Network business operations director Toni Smith told Mortgage Strategy: “We are hugely excited to announce the unification of First Complete […]

Primis adds Scottish Widows Protect to panel

Primis has announced the addition of Scottish Widows Protect to its protection panel. In addition to the firm’s suite of life and critical illness insurance products, members of the Primis network will now be able to access Scottish Widows Care, which works with the independent nurse advice service RedArc to support people and their families […]

Sainsbury’s Bank teams up with PRIMIS and PTFS

Sainsbury’s Bank has announced that it has added PRIMIS Mortgage Network and Personal Touch Financial Services to its network of mortgage partners. The bank re-entered the mortgage market in April 2017 in partnership with Legal & General Mortgage Club and London & Country Mortgages, and has since struck deals with MAD, Stonebridge, Openwork, Intrinsic and […]


Lenders need to be more transparent about portfolios

Ian Boden, Sales Director, LendInvest For all of the talk of doom and gloom around the prospects for buy-to-let over the last couple of years, the truth appears to be rather different. Far from deserting the sector, lenders are now presenting landlords with a wider range of borrowing options than ever before. New figures from […]


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