Digital mortgage broker Dwell Mortgages has rebranded as Burrow.
The rebrand is designed to mark the firm out from other companies with similar names.
A Burrow spokesman says: “Dwell was the brand name when we launched.
“But what was soon discovered was there were a lot of other companies called Dwell.”
The firm adopted its new name on 20 September.
The firm launched in January this year, aiming for market growth and to abolish the traditional ‘agreement in principle’ stage of mortgage applications.
Dwell customers complete an in-depth fact find, which Dwell says takes ten minutes, and the broker’s software algorithms then picks the three most suitable loans.
The customer is then passed onto a human broker to complete the rest of the mortgage process.
(Pictured: Burrow chief executive Pradeep Raman)