One to One: Barry Smith, non-exec director, Uinsure


Helping brokers understand the rewards deriving from GI sales, an offering rooted in optimised technology and two rugby World Cup heroes

What do you hope to achieve at Uinsure this year?
In support of the team I hope to help more brokers to realise the opportunities available to them in the general insurance market.

There is huge potential for brokers to develop a lucrative income stream and I want to encourage and help them to do that. Some of them may not have fully appreciated the reward in selling GI products.

The team at Uinsure have made it their mission to help brokers overcome any issues and support their success.

What is it about Uinsure that attracted you to the role?
First, I share with chief executive Simon Taylor and the team the ethos of prioritising quality and delivering only the highest standards of service.

This is a big driver for me. Linked to it are the commitment and ambition to be a significant influence in the market.

Uinsure is committed to brokers and understands the critical role they fulfil. If they are apprehensive about selling insurance, as providers it is up to us to help, support and encourage them.

For those that do embrace GI products, we need to make sure the propositions available are as efficient and effective as possible. This is at the heart of Uinsure.

The use of straightforward, fast and reliable technology is vital to delivering a market-leading proposition and Uinsure’s offering is rooted in optimising technology to make things easy for brokers.

The extras on offer – from the PriceBeater facility to the Defaqto compare tool – are evidence of this.

As a child, what was your dream job?
Not sure I can remember. Sport and being a member of a team were always important to me so anything aligned to this would have had enormous appeal. The 1966 Football World Cup Final may have been an influence there.

Do you have any secret talents?
Maybe Killer Sudoku. Anything else is not known to me either.

What is the best advice you have received?
Taken from all that I have experienced:
●    The customer is always right. It sounds simple and obvious but if you look after the customer the rest will take care of itself.
●    It is a small world. Do the right things in the right way and always appreciate and recognise everyone.

Who is your all-time hero, and why?
Former England rugby captain and World Cup winner Martin Johnson. I always wanted to be a second-row line-out specialist.

Or Johnson’s team-mate, Jonny Wilkinson. He was the personification of professionalism, performance and precision.

If you were not in your current role, what would you like to be doing?
Sorry to say this but something very similar. I am fortunate to be involved in a lot of different things and diverse businesses.

So variety, being energised and working alongside people I want to be with will always be at the centre of what I do.


Year established: 2007
Headcount: 29
Lowry House
17 Marble Street
Manchester, M2 3AW
Tel: 0344 844 3844

Founded by Simon Taylor in 2007, Uinsure is a B2B general insurance provider. The company is based in central Manchester and deals exclusively with IFAs and mortgage brokers.