Octopus Property has appointed Paula Purdy as business development manager for the north of England.
Purdy joins from Shawbrook Bank where she was head of sales for residential mortgages and has worked in the market for more than 17 years.
She will report to head of sales D’mitri Zaprzala at the specialist property lender. Her appointment follows on from three regional BDM hires announced last month, with representatives now established across the UK.
Octopus says these hires demonstrate the lender’s confidence in the state of the regional property market, as it looks to grow its intermediary and direct client network across the UK’s major regional hubs.
Purdy will be responsible for deepening existing relationships with introducers, alongside building new ones, in and around major north of England cities including Chester, Liverpool, Crewe and Warrington.
Since the start of 2018 Octopus Property has added 26 new employees.
Octopus Property head of sales D’mitri Zaprzala says: “Paula has built a reputation as one of the industry’s most successful and respected sales managers and her appointment is a significant coup for Octopus Property, and a strong endorsement of our regional strategy. The roll out of our regional offering continues to gather pace, aligned with the growing demand from developers and investors outside of London and the south east. Paula’s knowledge and experience operating across the north of England will further enhance our proposition, as we look to replicate in the regions the success we have achieved over nearly 10 years.”
Purdy says: “Joining Octopus Property represents a hugely exciting challenge for me, at what is a pivotal time for the industry. Being able to offer a local service, along with the breadth of Octopus’ offering and the support of the wider Octopus Group, meant it was an easy decision and I look forward to helping the talented team meet its ambition of being the UK’s number one specialist property lender.”