Ladder, a new hybrid mortgage broker, launches on 1 March.
The firm will cover residential, buy-to-let (including limited companies), and product switching.
Customers using Ladder’s custom-built CRM tool will be able to complete their mortgage application process in under 10 minutes, and the service is accessible online to clients 24/7, it says.
Ladder adds that the platform incorporates digital ID verification, credit checked recommendations, no obligation life insurance quotes and comprehensive mortgage sourcing.
The hybrid mortgage broker will initially be an appointed representative of Sammon Mortgages, which will eventually evolve into the group’s specialist arm.
As described by the founder and chief executive Vince Sammon in Mortgage Strategy back in late January, Ladder’s proposition is focused on speed and completeness, and designed around a mortgage broker’s workflow.
Sammon adds that the inspiration for the hybrid model was born out of frustration with the bureaucracy and unnecessary duplication in mortgage applications.
He goes on to say: “Ladder is not here to make the broker role extinct, but to lead the way in how it evolves.
“We believe that this unique hybrid model is the future of mortgage advice and we are excited that Ladder is trailblazing the way”.