MS Wired: The role of emotional support in advice – On demand

Title: The role of emotional support in advice

Date: Tuesday November 29th

Time: 9.30am

Topics discussed:

  • When is an adviser more than just an adviser? What is the role of the adviser and the provider in supporting a protection claim?
  • What do we mean when we talk about value-added services?
  • Have value-added services become more prevalent? If so, why is this?
  • Protection is not an intuitive sell for all advisers – is it a challenge for advisers to talk about value-added services as well?


  • Christine Husbands, Red Arc
  • Paul Smulovitch, IPFS
  • David Mead, Future Proof Insurance
  • Jennifer Gilchrist, Royal London

Chair: Natalie Holt, Money Marketing