HomeLoan Partnership has appointed Martin Sims as development director.
Sims joins from Castle Trust, where he spent the past four years as head of the lender’s distribution proposition.
He has also held various senior positions at Kensington and Legal & General.
HLP chief executive Christopher Tanner says: “We understand that as the network grows we need to bring in expertise that can help our network members meet the ever-demanding needs of their customer base.
“Martin Sims really understands the need to deliver good customer outcomes and will complement our senior management team with the knowledge he brings to the business.
“Martin will play a pivotal role in the continued rollout of our new cloud-based CRM system and help members continue to deliver great service to their customers by enabling them to embed cutting-edge technology into their business.”
Sims says: “It’s an exciting time for HLP and its members as both grow in an intermediary-led mortgage market.
“To have the chance to play a pivotal role in that growth is an opportunity that I could not turn down.”