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LSL launches general insurance provider

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LSL Property Services has launched a general insurance provider called First2Protect.

The provider offers a range of insurance policies for private residential households, including cover for listed buildings, and offers a 90-day quote guarantee.

The products are available only to LSL’s networks, Pink and First Complete, and TMA mortgage club brokers.

First Complete and Pink sales operations director Toni Smith says: “The launch of First2Protect helps to ensure clients have the insurance they need to protect the home and property that they have worked so hard to buy. It also makes the process more efficient for our brokers, allowing them to further pursue opportunities in this market.

“First2Protect provides an eminently affordable general insurance option, opening a window of opportunity for advisers to target not only new customers but also their back book.”

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