London Money, part of the Money Group, has announced a new joint venture in the shape of West Yorkshire Money, which will sit alongside sister company South Yorkshire Money.
The firm adds that Adele Forbes has been appointed as director, who brings 21 years’ experience of the role, having worked at Deutsche Bank, Halifax, YBS, and the Mortgage Advice Bureau, among others.
The new company offers regulated advice on first and second charge mortgages, protection and other services.
London Money director Martin Stewart says: “I am delighted that Adele has chosen to partner with the ever-expanding Money Group.
“[She] brings great energy, drive and ambition and now is the perfect time for her to step out and build her own business with the infinite support that the Money Group can offer. We have no issue with looking for and working with fellow disruptors and we are confident that Adele will fit that role.”
Meanwhile, Forbes adds that she has watched previous Money Group ventures with interest and was subsequently “keen to have my own stake in a business that felt part of something bigger and was clearly going places… I wanted this move to be my last move in the mortgage industry.
“I took great care to ensure that I was making the right decision and looked at many different models and options. In the end, it was not a difficult choice, as no one was offering me a ready-made brand and control of my own business. The icing on the cake was that all this came at zero cost to me and with no one interfering with my income. I look forward to continue to make a difference for my clients [and] also making a difference to the industry as a whole.”