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Legal & General appoints new head of broker

Legal & General has promoted Darren Prior to head of broker within the lender’s general insurance division.

Prior has over three decades experience in the insurance and protection markets. He has been at the Legal & General for three years, having been promoted from insurance manager.

Before this he worked at Norwich Union Life Insurance, Aviva General Insurance and most recently Marketstudy Group where he held the position of business development manager.

The responsibilities of the new role include developing the broker general insurance proposition and strategy.

Legal & General director of broker and intermediary Simon Hird comments: “Prior’s appointment illustrates Legal & General’s commitment to brokers and our desire to build on our presence in the broker market.

“We believe brokers are integral to the growth of the general insurance industry, so Prior’s experience will prove invaluable.”

Prior adds: “I am excited to be starting my new role to help further build and develop our broker propositions and relationships across the home insurance division.

“I look forward to working closely with the team to find ways to provide efficient and smooth journeys for our brokers.”

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