L&C has launched its latest TV advertising campaign, voiced by TV personality David Mitchell.
The advert is designed to demonstrate how the broker can help those looking for a new home or mortgage.
The advert shows a swan, contrasting the seemingly calm exterior with furious paddling below the surface.
The first 30-second spot airs today, with a supporting 10-second slot to follow.
L&C marketing director Jane Harrison says: “We think that the new advert will underline the key benefit of L&C’s technology and expert advisers in taking the pain and hard work out of the mortgage process for our customers.
“The metaphor of the swan, calm on the surface but paddling hard underneath, will deliver that message and help make L&C even more recognisable as a consumer mortgage brand.”