Key rebrands; talks introducer growth

Key Partnerships has announced a brand refresh and detailed growth in referral and introducer business.

The firm has amended its logo to bring it in line with the Key brand logo and says that it has also updated its online portal with additional information for brokers.

It has also released a report that shows that market introducers released an average of £85,099 in equity in Q1 2019, up from £79,374 recorded in Q4 2018, representing a 7 per cent rise.

In comparison, the market average is listed at £75,032, a 2 per cent decline on 2018 when the average was £76,473.

Looking at market growth, 68 per cent of introducers in the survey carried out by Key to compile its report predict 10 per cent of growth over the next three to five years, and 18 per cent of those asked expect over 30 per cent of growth within the same time frame.

Furthermore, the average introducer anticipates 11 per cent of their total income will come from equity release within three to five years.

Key Partnerships head Jason Ruse says: “With the later life lending market growing, organisations are increasingly looking to how they can support clients with these choices or indeed being asked by clients for support.

“Over the last two years, we have seen a 285 per cent increase in the number of introducers as mortgage brokers, IFAs and wealth managers look to meet this need.

“Key Partnerships has undertaken a brand refresh and completely overhauled its online portal to not only provide additional functionally, but a new marketing hub designed to support introducers wishing to build their businesses.”

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