Key Direct has hired Kyle Lilford from Evolution Money as its head of sales.
Lilford has worked in financial services for more than a decade, starting out as a financial adviser before moving into estate planning.
Most recently he held the role of director of lending at secured loan specialist Evolution Money.
At Key, Lilford will be responsible for managing Key Direct – the telephone advice team.
Chief executive Will Hale says: “With the equity release market growing rapidly, recently hitting the £4bn mark it is essential that we have the right people in place to continue growing with the market but most importantly so we are able to continue to provide high quality advice and customer service.”
“I’d like to welcome Kyle to the team as we continue our 2019 growth plans across the later life planning industry, we’re only a couple of months into the year and 2019 has been an interesting year already.”
Kyle Lilford adds: “It is a fantastic time to join the equity release sector, with the significant growth in the market and the level of investment Key is putting into its advice teams I am really looking forward to hitting the ground running within this niche industry and working with fantastic tied partners.”