Keith Street (pictured) has been appointed as chief commercial officer to The Mortgage Lender, subject to regulatory approval.
Reporting to deputy chief executive Peter Beaumont, Street’s new role will see him command the distribution strategy and the sales team, as well as provide input to marketing and product functions.
Street’s CV surely needs little introduction: he has worked at TMB, Kensington Mortgage and the North View Group in over 20 years working in financial services.
This new appointment comes on the back of the lender moving into the buy-to-let market and significant expansion within its marketing team.
Street says: “I want to work with people I like and have huge respect for the senior management team at The Mortgage Lender. I feel I’ve got a contribution to make and am excited by the opportunity to help the team drive business growth and deliver against its strategic objectives.”
Beaumont adds: “Having someone of his [Street’s] calibre on board will be invaluable in directing every aspect of our growth strategy and helping the business achieve its ambitious plans.”