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JLM appoints COO ahead of ‘robo advice’ launch

Mortgage and protection network JLM Mortgage Services has appointed Daniel Leach as chief operating officer.

Leach will focus on developing JLM’s ‘robo mortgage advice’ proposition, Virtual Adviser.

He will also be tasked with driving growth in the business, including adviser recruitment, and will report into JLM directors Rory Joseph and Seb Murphy.

Joseph says: “Daniel brings a wealth of experience to our operation from a range of positions in financial services and he is being charged with delivering in a number of key areas.

“Given the launch of Virtual Adviser we want to build on this proposition by enhancing our digital offering, whilst at the same time ensuring a high-quality advice service to all our clients. Daniel will also play a central role in recruiting advisers and espousing the many benefits we can offer brokers and AR firms.”

Leach joins JLM from Distinct Logic, where he was director of consultancy. He also previously worked with Knight Frank Finance, Enness Group and Octopus Investments.

He takes up the new role with immediate effect.

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