Insurance provider PruProtect is aiming to boost sales by offering a 5 per cent discount on Vitality Optimiser premiums for new customers.
The offer will run between 8 September and 7 November, and includes life, serious illness, income protection and relevant life policies.
The discounted premiums will last for the life of the policy.
PruProtect is also offering all new customers a free Vitality health check during the offer period.
PruProtect marketing and distribution director Justin Taurog says: “Vitality Optimiser has be a huge success since we launched it a year ago and it now contributes more than 40 per cent of our new business volume.
“We want to continue to drive engagement with Vitality among our clients as well as providing a much needed ‘back to school’ boost to the sector.”