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Financial advice firm launches online will writing service

A financial advice firm has launched a flat-fee online will writing service aimed at speeding up the process.

Users of the service, which has been launched by Simple Financial Solutions, can complete the will-writing process in around 10 minutes online, while users with more complex personal circumstances can speak directly with a representative over the phone. The cost of a single person will is set at £28.95.

SFS is not currently paying a referral fee to brokers but says it is in talks with several networks about paying an introducer’s fee.

SFS says advisers can use the system to engage clients in discussion about their protection needs.

A spokesman for says: “Having conversations around mortgage protection, family income benefit and whole of life plans is much more natural when in the context of discussing a will. Generally if someone wants to arrange a will they either have something to leave behind or someone to leave it to. In both circumstances good financial advice may be welcomed at the time of discussing these assets.

“It is very likely that a correctly executed will appointment will result in further business for advisers – it can lead to discussions around remortgages, refinancing, mortgage protection, family income benefit, whole of life, pension/investment reviews and more.”


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  • Robert Welsh 2nd December 2014 at 3:59 pm

    Makes perfect sense.. Please email if you would like to discuss how to increase insurance conversion and also increase value of protection sales by using the site as well as addressing a part of your clients needs that is often overlooked…