ASA intervenes 10 times in a year over IFA lead firm

The Advertising Standards Authority has intervened against an IFA’s lead generation firm for the 10th time in a year over unwanted consumer communications.

The ASA can intervene by asking firms to remove consumers from their mailing lists if firms have not kept their databases up to date.

In an ASA notice on 11 September, TAB Finance was contacted by the ASA over direct mailings sent to people who have been wrongly identified as mortgage, loans and debt management leads in the mortgage.

In a previous notice on 24 July, the ASA contacted TAB Finance over two separate complaints, with a further database case on 17 April. In October and November 2012 the firm saw six ASA interventions over its communications with customers.

In 2010 the firm also had a further database intervention against it and had a complaint about a “misleading and inaccurate” text message sent to customers partially upheld.

The ASA says in these kind of cases it can take further steps against repeat offenders by putting pressure on trade bodies, taking away discounts for bulk postage costs, and refer firms to the Office of Fair Trading.

TAB Finance compliance director and owner Simon Durrans, who also works as an IFA for Huddersfield-based DML Independent Financial Advisers, says: “This is not a breach of regulations and we have done nothing wrong. We tend to find people go to the ASA without coming to me first but if they call me then I can suppress the details instantly and resolve the issue without any problems.”

An ASA spokeswoman says: “We know that receiving unwanted marketing communications can be a nuisance. If we receive a complaint about an unwanted communication, we’ll get in touch with the advertiser to ensure the complainant’s details are removed from the advertiser’s database.  “This has been the case with TAB Finance Ltd who has, on being contacted by the ASA, taken steps to ensure the complainant receives no further unwanted communications. As with any advertiser the ASA reserves the right to take further action if an advertiser fails to cooperate.

“If a member of the public is concerned about nuisance marketing communications we’d encourage them to contact either us or the Information Commissioners Office.”