LV= signs protection advice deal with RAC

LV= has signed a five-year partnership with RAC to offer its customers a single-tie protection advice service.

The provider will offer RAC customers telephone-based advice on its protection products, including critical illness and life cover, as well as issues such as inheritance tax planning.

Customers will also be able to purchase term life and 50 plus products via the RAC website.

This is the first time LV=’s protection advice service has been available through a partner organisaton.

LV= business development director Stuart Tragheim says: “LV=’s ambition is to develop new business partnerships to try and help grow the protection market. By partnering with the RAC we hope to increase the number of people who receive financial advice on protection and take the necessary steps to ensure they have the cover in place they need.”