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Leadbay relaunches as SO Leads

Simply Online Media has relaunched lead generation firm Leadbay as So Leads, following the acquisition in December 2010.

The launch is being led by managing director Dean Jones who joined from in September last year.

Jones says: “When we first acquired Leadbay it was clear that the existing platform and proposition was tired and not in tune and didn’t quite offer a compelling offering to the partners. We therefore decided to enhance our systems and proposition with the help, support and input of several of our broker clients we think we have come up with a superb offering”.

“Simply Online Leads is not just a re-brand of Leadbay, far from it. Our service will be the first place to go to obtain quality leads, leads that customers have consented to, not once but twice. So Leads is also part of a bigger vision and in June of this year we fully launched, our own price comparison site that will itself deliver high quality leads to So Leads.”

Leadbay Media Group placed the group into liquidation in December 2010. The Mitchell Farrar Group first signalled the plans to relaunch in January.


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  • Dean Bickley 16th October 2012 at 4:28 pm

    I was told by my Soleads account manager, all customers give consent and fully understand the product they are enquiring about they know an adviser will call them back, what a load of rubbish, most of the clients I contacted just do not expect a call, if they answer. I am a experienced protection adviser, who wrote 80K plus business last year, I have brought 40+ leads, I have converted one, today was the final straw for me, when a client completed a enquiry form only to enter a competition for Odeon cinema card, shocking I will take my business elsewhere.

  • paul 3rd October 2012 at 12:38 am

    if the last 7 days are anything to go by then the standards have certainly dropped in regards to both service and lead quality. The statement that suggests that the customer has consented twice is far from the truth and I suggest that so leads re visit all their affiliate websites as some barley obtain 1 consent that is not both confused and misleading. I would seek quality leads elsewhere!

  • Fat MortgageBloke 28th September 2012 at 9:29 pm

    As a person who bought so-called leads off Leadbay in the past I look forward to seeing the new offering with bated breath