Leadbay relaunches as SO Leads

Simply Online Media has relaunched lead generation firm Leadbay as So Leads, following the acquisition in December 2010.

The launch is being led by managing director Dean Jones who joined from Paaleads.com in September last year.

Jones says: “When we first acquired Leadbay it was clear that the existing platform and proposition was tired and not in tune and didn’t quite offer a compelling offering to the partners. We therefore decided to enhance our systems and proposition with the help, support and input of several of our broker clients we think we have come up with a superb offering”.

“Simply Online Leads is not just a re-brand of Leadbay, far from it. Our service will be the first place to go to obtain quality leads, leads that customers have consented to, not once but twice. So Leads is also part of a bigger vision and in June of this year we fully launched Soswitch.com, our own price comparison site that will itself deliver high quality leads to So Leads.”

Leadbay Media Group placed the group into liquidation in December 2010. The Mitchell Farrar Group first signalled the plans to relaunch in January.