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Halifax revitalises brand

Halifax is bringing back its employee-based advertising campaign as part of a revitalisation of its brand.

The new adverts, which will be first screened on Sunday, feature a Halifax Community Choir made up of over 100 Halifax employees.

The initiative follows Lloyds Banking Group’s strategic review in June, in which chief executive officer Antonio Horta-Osorio announced plans to revitalise Halifax as a leading challenger brand in UK retail banking.

David Nicholson, group director at Halifax, says: “Halifax has long been a brand to be proud of, and now is the time to move forward and build on that.

“We intend to shake up the high street with new and existing offers that challenge the norm, and we need a brand to match that.

“Our people are at the heart of our success, so it was only natural for us to continue to let our colleagues bring our brand to life.”


Bogus broker given a suspended sentence

A man masquerading as a broker has been convicted of fraud after pocketing a £5,000 arrangement fee from a client. The Birmingham Mail reports Mohammed Aslam was sentenced to 12 months in prison suspended for two years and 250 hours of unpaid work.

Protection benefits for Connells as it links with Sesame

Sesame Bankhall has announced a partnership with Connells that will see the network provide a range of protection services and products to its 450 mortgage consultants. George Higginson, chief operating officer at Sesame Bankhall Group, says: “Interest in offering protection cover is increasing, particularly among mortgage advisers looking to enhance their service to clients.” David […]


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  • Andy Lees 19th September 2011 at 12:11 pm

    Its a shame when you cant rely on your products and service to sell themselves…

  • simonb 16th September 2011 at 12:25 pm

    as long as that twunt howard doesn’t make a come back !