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Google’s mortgage site does a disappearing act

Google has taken down its UK mortgage comparison website while it works on relaunching a bigger and better version of the site.

In July Mortgage Strategy reported that Google was piloting a mortgage comparison website Compare UK Mortgage, which contained sponsored links from a number of lenders such as Woolwich, ING Direct, the Royal Bank of Scotland, Lloyds TSB and NatWest.

The site no longer appears at the top of the search engine when key mortgage words are searched for and a message on the website says: “We’re in the process of revamping our mortgage comparison service. It will be unavailable for a period of time while we work on those improvements.”

Justin Rees, director of marketing and partnerships at LeadPoint UK, says it is common for Google to launch products as a test with no announcement and just run them for a few weeks or months to get feedback on how they perform.

He says: “I expect it to relaunch pretty quickly with a host of new features and improvements based on the feedback it has collected.

“In the meantime I am sure many of the advertisers that spend a lot of time and money on reaching the top of the rankings will breathe a sigh of relief while the comparison site is not active.”

Google bought comparison website for £40m in March.


MS Leader: Ambulance-chasers beware

Mortgage Strategy kicks off its Make Claims Firms Pay campaign this week. The objective is simple we want the government to include a clause in the Financial Services Bill whereby claims firms are made to pay a £500 fee to the Financial Ombudsman Service for every claim against a broker that is deemed to be without merit.

Nick Mothershaw

In my opinion: Build up your defences against fraudsters

Fraud in the UK is a billion-pound illegal business with fraudsters targeting perceived weaknesses in systems. Be it individuals misrepresenting their own circumstances to obtain services that would otherwise be out of reach or the threat of identity fraudsters masquerading as someone else, fraud continues to be a major cause for concern among mortgage providers.

July’s fall takes average house price to £207,690

House prices fell 1.5% year-on-year in July, data from the Department for Communities and Local Government shows. Prices were up 0.3% compared with June, taking the average house price to £207,690.


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