The society says that the amount of mortgage business it conducts through intermediaries reached its highest level for more than a year this summer, increasing by around 75%.
Its regional development managers are now John Thompson, Tina Bowles and Phil Lawford.
Thompson has worked at the Furness for almost 30 years and will now support brokers in the North of England, while Bowles has previously worked at Skipton Building Society and will now cover the North-West, including Preston, Cheshire, Liverpool, Manchester and North Wales.
Lawford has previously worked at the West Bromwich Building Society and will work with brokers across Staffordshire, the Midlands and central Wales.
Ian Bell, general manager for marketing and development at the Furness, says: “There has been an excellent response to new fixed rate and discounted mortgage products in recent months, which has brought in mortgage customers from across the country, in particular through mortgage brokers.
“Strengthening our regional development team enables us to further build our relationships with mortgage brokers and extend to them the same sort of friendly personal service that customers get across the counter in our branches when choosing industry-leading products.”