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Whiteaway Laidlaw Bank rebrands to Shawbrook Bank

Whiteaway Laidlaw Bank has rebranded to become Shawbrook Bank.

Shawbrook Bank is a specialist savings and lending bank, which does all of its lending through brokers and intermediaries.

This new bank combines the savings and lending expertise of three financial businesses – WLB, Link Loans and the lending platform of Commercial First. Link Loans and the lending platform of Commercial First became part of WLB in August 2011 and March 2011 respectively.

Stephen Johnson, new business director at Shawbrook Bank, says: “We are launching Shawbrook Bank in direct response to a need in the market for more flexible lending. Our straightforward, common sense processes will make it easier for brokers to win business, and will help to meet the needs of many credit-worthy SMEs and personal customers looking for a bank that can act quickly and efficiently when a loan is needed.

“Brokers and other intermediaries are key to our business and we will be doing all of our lending through this channel. We want to help grow this share of the commercial and personal lending market.

“Becoming Shawbrook Bank isn’t about throwing away any of our well respected heritage, it’s about using everything we have learnt to become even better.

“Shawbrook Bank represents the next step in our evolution. But one thing that will always be important to us is to have brokers and intermediaries at the heart of our business.”

 

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