Searches for protection online rise by 39%

Searches for protection products online have increased by 39% since the start of 2010, reveals adviser search site

The website says that with many people feeling the increasing strains of financial responsibility, they appear to be taking action to ensure their mortgage would be paid, their children’s future education looked after and their cost of living would be covered if the main breadwinner died. 

Karen Barrett, chief executive of, says:“These figures show more and more people are researching protection products online, and while some simple life cover policies are increasingly sold online, there is still a gap in the levels of life assurance held by the average person.”