Research by Coventry Intermediaries reveals that the pledge brokers value most is its policy not to dual price its mortgage products.
During September the lender asked a whopping 1240 brokers which of its seven pledge it most values.
A total of 73% of respondents voted for the pledge to offer all direct products through brokers or the pledge not to dual price between business channels.
Colin Franklin, sales and marketing director, says: “Given the current climate it is not surprising that the pledges brokers appear to value most are our commitment not to dual price and to ensure that all our direct mortgage products are available to brokers.
“We were the first lender to make these promises to the intermediary sector in 2007 and throughout the economic downturn our commitment has not waived.”