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No dual pricing is most valued pledge

Research by Coventry Intermediaries reveals that the pledge brokers value most is its policy not to dual price its mortgage products.

During September the lender asked a whopping 1240 brokers which of its seven pledge it most values.

A total of 73% of respondents voted for the pledge to offer all direct products through brokers or the pledge not to dual price between business channels.

Colin Franklin, sales and marketing director, says: “Given the current climate it is not surprising that the pledges brokers appear to value most are our commitment not to dual price and to ensure that all our direct mortgage products are available to brokers.

“We were the first lender to make these promises to the intermediary sector in 2007 and throughout the economic downturn our commitment has not waived.”



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  • Anon 24th November 2010 at 10:04 am

    Platform also have a similar pledge, and with their current move back in to the BTL market they are confirming their commitment to brokers.

  • colin 23rd November 2010 at 4:57 pm

    yes indeed, just goes to show how a lender can treat everyone equal rather than pay lip service to how much they value the intermediary channel…… Used the Cov a few times recently……very good for both residential and a buy to let. hats off to both Cov & Woolwich!!!!!!