View more on these topics

LV= appoints new head of sales for protection

Mike Farrell has joined LV= as head of sales for the firm’s protection business and will be responsible for business development and overseeing the account management teams for IFA protection sales.

Farrell joins LV= from protection provider Royal Liver where he was responsible for sales, marketing and agency management.

He has spent 23 years working in the intermediated marketplace, starting his career at Fidelity Investments before moving to Swiss Life in 1990.

Farrell says: “I am delighted to be joining LV=. It is a tremendous brand with a good reputation in the IFA marketplace. It has a great team of people and I am looking forward to working with them to help develop the protection proposition further.”

Mark Jones, head of protection at LV=, says: “We are pleased to have someone of Farrell’s calibre and experience joining the LV= team. We announced strong performance across the life business in the first half of 2010 and our strategy continues to focus on areas of expertise in selected risk-based products.

“This continues to differentiate us in an increasingly competitive market and with Mike on board, will help us steam ahead during an exciting period of growth for LV=.”




Automation is the way forward

This isn’t a new concept, but one that is finally moving away from theory and is set to become best practice, with 30% of firms expected to automate their marketing processes by 2015

Show me the money – earnings are central to performance in Europe

Equity markets globally currently remain vulnerable to sharp shifts in sentiment caused by either unexpected or unwelcome outcomes in key upcoming political events (the US and German elections, Brexit and the Italian referendum). These top-down influences, combined with the current low global growth environment, will likely lead to broadly directionless markets, and prolong the current low beta return environment. We do, though, […]


News and expert analysis straight to your inbox

Sign up