Horizon Secured Finance has rebranded as Strawberry Loans.
The secured loan packager, which launched in May 2007 says challenging times in the industry has made it diversify and its new name reflects this.
Mike Chamberlain, marketing director at Strawberry Loans, says it felt its original brand was dated and forgettable.
He says: “Challenging times in the industry encouraged us to boost our products to include a data trading department to assist call centres and affiliate marketers and a payday loan broker service to help our direct consumers who require a fast cash loan.”
A number of customers were also getting it confused with Horizon Finance, an unsecured loan broker based in Stockport.