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Horizon Secured Finance rebrands as Strawberry Loans

Horizon Secured Finance has rebranded as Strawberry Loans.

The secured loan packager, which launched in May 2007 says challenging times in the industry has made it diversify and its new name reflects this.

Mike Chamberlain, marketing director at Strawberry Loans, says it felt its original brand was dated and forgettable.

He says: “Challenging times in the industry encouraged us to boost our products to include a data trading department to assist call centres and affiliate marketers and a payday loan broker service to help our direct consumers who require a fast cash loan.”

A number of customers were also getting it confused with Horizon Finance, an unsecured loan broker based in Stockport.


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  • Grace Okoronkwo 2nd February 2011 at 9:42 pm

    am Grace writing regarding your recent contacts you made with me,your company took money from my account telling me the wanted to check the bank card details and the decietfully took money from that account,i told the lady that i do not have money in that account and she said the are not going to take now just to check the bank cards.Recently i recieved a letter from my bank telling that i had been overdrawn and i checked my account online i saw it was your company that overdrawn my account with the money you took out,please i want that money return back to that account because i told the lady that spoke to me taht am no longer interested why should you take momey from my account,i never sign any contract with you people or enter into agreement with your company,now yor company had indebted me.
    Return the money or i will inform my bank about this and tell them what happened and the will follow the procedure and get the money back from you people.
    Merchant id:6041487,amount 39:95pounds,Authcode:026188.