He was formerly head of distribution for Friends Provident’s protection business. He will be responsible for further developing Intrinsic’s protection proposition across the group’s restricted and independent distribution channels.
Richard Freeman, CEO of Intrinsic, says: “Ed brings fantastic experience to this new role, both in terms of provider knowledge and working closely with appointed representatives and IFAs.
“Protection income across the Intrinsic Group is already strong, and our aim is to broaden the offer and help all of our advisers provide their clients with the very best service. Ed will lead that project and will no doubt play a major part in securing our position as the UK’s leading network.”