Alliance & Leicester starts rebranding to Santander

Santander has started re-branding its Alliance & Leicester branches with 300 expected to change by the end of the month.

Alliance & Leicester customers can now use over 1300 Santander branches in the UK.

The first branch to be renamed Santander, is the Horsefair branch in Leicester city centre and will be unveiled today by Alison Brittain, executive director for retail distribution at Santander UK.

The whole re-branding process will be started on January 11, 2010, when the first Abbey branch was changed to Santander. 

The re-branding is in line with Santander’s policy of operating under the Santander name and brand image in all the core markets in which it is present.

Since the unified brand was introduced in 2005, Santander has rebranded in all its key markets, including Spain, Portugal, Germany, Brazil, Mexico, Chile and Argentina. 

Brittain says: “The renaming of Alliance & Leicester makes it even more convenient for our customers to bank with us, as by the end of this month, they will all have access to more than 1,300 Santander branches in the UK. 

“For Alliance & Leicester customers this is four times as many branches as they had access to before.   Today’s rebrand shows we are a challenger bank on the high street offering customers security, value and real choice.”

Following the acquisition of Alliance & Leicester and the Bradford & Bingley savings business in 2008, Santander now has an 11% share of UK retail banking and 25 million UK customers. 

Over the next few years, the bank aims to increase the number of products each of its customers hold through increasingly competitive and market-leading products to its customer base.