Avelo to rebrand TrigoldCrystal as Avelo Trigold

Avelo is set to rebrand TrigoldCrystal as Avelo Trigold following its acquisition of the mortgage sourcing system.

The deal will see Trigold’s management team join with Avelo’s senior management.

Paul Yates, strategy and product development director at Avelo, says: “People know the Trigold brand and are used to it and it makes sense to offer that continuity although we have dropped the Crystal from the name.”

Yates added the Trigold name could also possibly be dropped over the next two or three years but that has not yet been decided.

Chris Noblet, managing director of Avelo, says; “This is a big step towards our vision of Avelo delivering the complete range of products and services to the adviser and broker desktop – something that only Avelo has the capability to do.

“TrigoldCrystal is already a strong business and we believe that combined with our established market position, our joint customer groups will benefit from a step change in the use of e-commerce in the mortgage intermediary market.”