Leadbay joins forces with All About Group

Leadbay’s parent company, Add Momentum Holdings has joined forces with the All About Group, creating the largest financial services lead generation company in the country.  

The combined brands, which will trade as Leadbay Media Group will supply advisers with more than 60,000 leads a month.

Leadbay claims the coming together of the two companies will increase the number of leads currently available to FSA registered finance professionals, and will include more than 45,000 mortgage and loan leads and 15,000 life and income protection related leads a month.

The combination of the two companies will enable advisers to continue to buy leads through Leadbay’s bidding system, but will also enable those that want a more guaranteed price to obtain fixed price leads using a new technology platform developed by All About Leads.

In addition to Leadbay, the Group will include:

·       Money Hospital Ltd

·       All About Wills

·       All About Insurance

Leadbay Media Group will be headed up by Rob Ridge, while Grant Stevens will remain as managing director of Leadbay.

Ridge, director of Leadbay Media Group, says, “I am committed to growing this company to the benefit of both the brokers and financial advisers who support us and buy from us, but also our affiliate partners who provide us with leads.  

“Leadbay Media Group remains committed to financial services and will build on the previous success of the two brands while also taking the company into new arenas.”