Lucas’ previous role was head of operations for LV=’s financial advice service.
Vanessa Owen, head of equity release at LV=, says: “Lucas is a valuable member of the senior management team at LV=, and her wealth of experience in the IFA and advised sales market will be invaluable in helping to shape our proposition going forward.
“This is an internal appointment reflecting LV=’s commitment to growing talent within our business.
“We also have a strong commitment to the equity release market, strengthened by our well attended nine equity release roadshows around the country in May, and a new improved LV= equity release marketing kit soon to be launched to IFAs. Lucas’ appointment will be key in the delivery of LV=’s equity release strategy.”