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First Complete rebrands TMA

First Complete has rebranded The Mortgage Alliance following its acquisition of the mortgage club in 2011.

TMA has rebranded to the First Complete colours and has a new website as part of the rebranding exercise.

First Complete bought The Mortgage Alliance from Santander UK for £250,000 and originally said it would retain TMA’s brand. The firm now says the strategy is to bring the two brands together.

First Complete and TMA mortgage manager Karen Hedges says: “TMA has been a part of First Complete for more than a year now so it makes perfect sense to bring the two brands closer together. The first things that people will notice will be the change in brand colours and a change in the website, but members will soon be able to benefit from some changes to what we offer them.

“We have taken on board what people have said to us, we know they love the exclusive products and personal service that we provide and, with the backing of First Complete, we can now work to put further changes in place to make things better still.”


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  • Neil Johnson 7th March 2013 at 3:34 pm

    Are these sticker clubs still going?
    Just another bunch skimming off our proc fee without adding any value. Is it only our industry where firms like this can take money out for doing nothing?