She replaces Andy Watts, former intermediary sales director at Avelo, who left the business at the end of March.
Simon Badley, commercial director of Avelo, says: “We wish Andy well in the future and thank him for his contribution to the business over a period which has seen great development and growth.
“Sophie has joined Avelo as head of intermediary, a role which will see her lead the intermediary sales and account management team, with particular focus on Adviser Office, Avelo Web Solutions and Officeweb.
“Sophie’s appointment is great news for our business and one which we hope will see our intermediary business continue to go from strength to strength.”
Hall left Intelliflo at the beginning of March.
Wenda Field, director of client transition at Intelliflo will take on her responsibilities.
Prior to joining Intelliflo, Hall worked as director of network operations at Home of Choice.