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Spicerhaart and Tesco launch online estate agent

Spicerhaart has teamed up with Tesco to launch iSold.com, an online estate agency that offers to market a property for just £999.

It describes itself as a “halfway house” between a traditional high street estate agent and an online service and will launch in Bristol before being rolled out across the country.

Customers can also buy their Home Information Pack, conveyancing services, a survey and arrange their mortgage through the service.

iSold.com offers a prime package, combining the HIP and part of the conveyancing to speed up the sale process.

Tesco will market the site to its customers in store, but the commercial arrangements of the deal have not been revealed.

The £999 fixed fee for the iSold.com’s essential package includes free valuation and home consultation, professional property details, advertising on all the major property portals, 24/7 access to the iSold.com website and a  branch team available from 8 a.m. to 10pm weekdays and normal weekend opening.

Sellers register with the site for a free online valuation before a valuer visits to confirm the selling price, take photos and measures the rooms.

iSold.com clients’ properties will be advertised on all the major property portals, including: Rightmove, Primelocation, FindaProperty, Globrix, Mouseprice and Zoopla.

A spokesman for iSold, says: “iSold.com is an innovative new service that gives customers choice about the level of service they require to sell their home. We put buyers and sellers in control of the whole moving process by allowing them to log into their own area of the website, arrange viewings, email each other and view a handy calendar for keeping track of appointments.

“All offers and negotiations are carried out by the expert team from iSold.com to ensure that the customer gets the best price achievable.

“We appreciate that some people will prefer to use the services of a traditional High Street agency. What iSold.com offers is a real alternative.”
 

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  • Melvyn Baptiste 19th March 2010 at 4:45 pm

    Agents have nothing to be worried about!! As much as the public love to hate agents they are trained and do have a skill set to help achieve the maximum price for your home. Has anyone atempted to negotiate face to face with someone? About your single biggest asset? DIFFICULT is not the word. If an agent can use his skill to get you even 1k more for your house than it makes it worth while. YES, some houses sell very easily but keeping a sale together is the tricky part. Experience in dealing with such problems with down-valuations, mortgage delays, searches etc; your average homeowner NEEDS an agent to hold their hand. Also, everyone seems to be assuming that every house sells easily, far from it! Have you guys seen the interest rates at the moment? ps. yes i am an agent, yes i spent 3 years being QUALIFIED so please do not place me in the pool with such agents as, lets say…. for exaple…. FOXTONS!

  • Andy Woodcraft 9th March 2010 at 3:18 pm

    Unfortunately for those who are wishful thinking, estate agents will survive this latest offering from the internet as the majority of buyers ans sellers actually prefer the human face of an estate agent on the High Street, especially the well trained and enthusiastic staff employed by the Spicerhaart chain. As an estate agent for approaching 25 years I have seen many new ideas come and go, including the financial services industry falling over themselves in the 80’s to obtain estate agents, only for them to cause the majority of the unpopularity endured by my profession ever since, due to their agressive selling of flawed products! At least if somebody wishing to buy a home can get their mortgage easily from the internet!

  • james 9th March 2010 at 10:41 am

    I think it is about time big corporate estate agents are put in their places. I work as a broker within a large estate agency company and they charge over 2% for doing the same as any other agent but use agressive sales to convience sellers they can achieve a better price than the smaller agents. This is rubbish. as long as the house is on for a realistic price any agent can sell it. I would use a smaller and cheaper agent to sell my house rather than a large expensive agent. Glad to see a big name offering a competative price. In Bristol a £999 fee is very reasonable and many agents will not be able to compete.

  • Salil Chaudhari 7th March 2010 at 8:04 pm

    The price ranges from £999-£1299 inc vat depending on the service. Low quality food costs less. You get what you pay for. What’s new?

  • IFA Opportunity 6th March 2010 at 5:28 pm

    Dave i agree what I plan doing is introducing my clients to tesco and assisting them with the viewings etc.As an IFA I beleive I can do it better than the fat cat estate agents who only survived because the industry itself never raised the bar.

  • steve sykes 5th March 2010 at 6:15 pm

    Great news & about time to. we have been ripped off for years but only ourselves to blame when there has not been much other choice. Could never understand that using an agent who most of the time had not even seen your house when came with a viewer and paying over 1% & some times they didnt even show the prospect around you would end up doing it yourself. lets see how this developes but I expect alot of agents will be crying to mum & dad.

  • steve sykes 5th March 2010 at 6:15 pm

    Great news & about time to. we have been ripped off for years but only ourselves to blame when there has not been much other choice. Could never understand that using an agent who most of the time had not even seen your house when came with a viewer and paying over 1% & some times they didnt even show the prospect around you would end up doing it yourself. lets see how this developes but I expect alot of agents will be crying to mum & dad.

  • S Foden 5th March 2010 at 1:12 pm

    Do they have to pay up front?

    If so this was trialled in Bristol a few years ago and the company went bust shortly afterwards.

    If as part of the £999.00 the consumer will have to use their solicitors then the consumer will find that the deal in not as chaep as they first thought and the service for any non-standard house is less than satisfactory.

    However for the straightforward house it is likley to work

  • M Shaw 5th March 2010 at 12:37 pm

    Buy one get one free !

  • David Tyler 5th March 2010 at 12:05 pm

    An inevfitable and welcome move that will get rid of the ridiculously high charges made by Estate Agents.

  • rav 5th March 2010 at 12:01 pm

    Do you get clubcard points when your house is sold? Spend £50 and get 5p off a litre of petrol……

  • Dom 5th March 2010 at 11:50 am

    House network do it the same for £300!

  • Chris 5th March 2010 at 10:35 am

    only a matter of time till estate agents go the same way as insurance brokers. Haart are just trying to make sure they have a buisness in 5 years time. £999 is a bit steep though, will only be a matter of time till another portal offers the same service for £299. Lets face it, it’s not that hard to be an estate agent you only have to look at the age of the average haart neg.

  • Raphael Kozlowski 5th March 2010 at 9:24 am

    So that’s the sharks being sorted then.

  • Tom Cleary 5th March 2010 at 9:20 am

    I can’t wait for the first person to walk into a Haart branch and ask for them to sell their home for £999 because they saw it in branch of Tesco. This is the “pile ’em high and sell ’em cheap” approach to the biggest asset in a person’s life. Why associate your brand with that?

  • dave 5th March 2010 at 9:15 am

    Remember the days when there were insurance brokers and travel agents on every corner? Run the clock forward a few years and we will say the same about estate agents.

    Both travel agents and brokers played the service card – but how many of the people reading this now go with the ‘appropriate price’. AVMs, HIPs, online marketing we dont need agents – most brokers could do a better job

  • dave 5th March 2010 at 9:15 am

    Remember the days when there were insurance brokers and travel agents on every corner? Run the clock forward a few years and we will say the same about estate agents.

    Both travel agents and brokers played the service card – but how many of the people reading this now go with the ‘appropriate price’. AVMs, HIPs, online marketing we dont need agents – most brokers could do a better job

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