Countrywide Rewards is designed specifically for all new Countrywide mortgage customers and existing customers wishing to remortgage or renew their insurance policies.
Customers will automatically accrue points which can be redeemed for rewards or saved so they can grow in value at renewal.
Rewards include discount vouchers from retailers, cinema tickets and spa days, while the top rewards on offer include city breaks, free flights and exotic holidays to a choice of 30 worldwide destinations.
The rewards are provided through a number of companies including Champneys, Virgin Wines, Thomas Cook and other top high street brands.
For example, any new mortgage customer that takes building and contents insurance cover with a mortgage payment protection plan will receive 1,800 reward points, which would entitle them to a choice of rewards, including up to 50% off selected holidays, high street discount vouchers, 2 for 1 unlimited usage cinema cards and theatre tickets.
For a new mortgage they will receive 1000 points, 200 for contents and building insurance and 400 points for Mortgage Payment Protection.
Grenville Turner, group chief executive at Countrywide, says: “Over 85% of people in the UK are involved with at least one type of reward scheme and its common place to collect points when grocery shopping, booking flights and purchasing petrol but Countrywide Rewards is the first of its kind in the property industry. This is an exciting and innovative concept for our customers, the property industry, our retail partners and for Countrywide itself.”